LE DESERT
ART DIRECTION
LE DESERT
ART DIRECTION
LE DESERT
ART DIRECTION
The Challenge: Introducing a New Icon to the World
With the launch of the new "J'adore" fragrance, Parfum Christian Dior aimed to make a bold statement. The goal was to introduce the campaign's new face, Rihanna, in a way that would captivate a global audience and redefine the image of one of their most iconic perfumes. The challenge? To create a campaign that felt both intimate and universal, leveraging the allure of Rihanna while seamlessly transitioning from the legacy of Charlize Theron.
The Challenge: Introducing a New Icon to the World
With the launch of the new "J'adore" fragrance, Parfum Christian Dior aimed to make a bold statement. The goal was to introduce the campaign's new face, Rihanna, in a way that would captivate a global audience and redefine the image of one of their most iconic perfumes. The challenge? To create a campaign that felt both intimate and universal, leveraging the allure of Rihanna while seamlessly transitioning from the legacy of Charlize Theron.
Le desert: Introducing a New Icon to the World
With the launch of the new "J'adore" fragrance, Parfum Christian Dior aimed to make a bold statement. The goal was to introduce the campaign's new face, Rihanna, in a way that would captivate a global audience and redefine the image of one of their most iconic perfumes. The challenge? To create a campaign that felt both intimate and universal, leveraging the allure of Rihanna while seamlessly transitioning from the legacy of Charlize Theron.
ABOUT
Más que una campaña, es una visión. Una exploración donde el futuro no se espera, se proyecta. La silueta impecable, la máscara de espejo, la esfera flotante: símbolos de una identidad que trasciende el tiempo.
Aquí, el estilo no sigue reglas, las reinventa. Cada imagen invita a mirar más allá, a descubrir que la moda no es solo apariencia, sino una declaración de lo que está por venir.
El futuro ya está aquí.
CREATIVE CAMPAIGN
CREATIVE CAMPAIGN
Client
Nike
Year
2025
Our Approach: Crafting an Immersive 3D Experience
Our Approach: Crafting an Immersive 3D Experience
To meet this challenge, we conceptualized and developed an interactive 3D experience that allowed customers to personalize their Hublot watch to the finest detail. Utilizing cutting-edge 3D technology and rendering capabilities, we ensured that every aspect of the watch—from the materials and textures to the mechanical movements—was captured in stunning clarity.Customers could explore every angle of their customized watch, change various elements in real-time (such as the bezel, dial, strap, and case), and see their design come to life with unparalleled realism, whether on desktop or mobile devices. The experience was crafted to be intuitive and responsive, bridging the gap between the digital and the tactile.
To meet this challenge, we conceptualized and developed an interactive 3D experience that allowed customers to personalize their Hublot watch to the finest detail. Utilizing cutting-edge 3D technology and rendering capabilities, we ensured that every aspect of the watch—from the materials and textures to the mechanical movements—was captured in stunning clarity.Customers could explore every angle of their customized watch, change various elements in real-time (such as the bezel, dial, strap, and case), and see their design come to life with unparalleled realism, whether on desktop or mobile devices. The experience was crafted to be intuitive and responsive, bridging the gap between the digital and the tactile.
The 3D customization platform was met with tremendous enthusiasm from Hublot’s clientele. It not only enhanced user engagement and time spent on the website but also drove significant increases in conversion rates and average order value. Customers could truly experience the artistry behind each timepiece, forging a deeper connection with the brand.
By allowing users to visualize their creations with lifelike precision, we helped Hublot redefine luxury in the digital space, offering an exclusive, personalized journey that set a new standard for online retail experiences.
The 3D customization platform was met with tremendous enthusiasm from Hublot’s clientele. It not only enhanced user engagement and time spent on the website but also drove significant increases in conversion rates and average order value. Customers could truly experience the artistry behind each timepiece, forging a deeper connection with the brand.
By allowing users to visualize their creations with lifelike precision, we helped Hublot redefine luxury in the digital space, offering an exclusive, personalized journey that set a new standard for online retail experiences.
The Result: A Seamless Blend of Artistry and Innovation
The Result: A Seamless Blend of Artistry and Innovation